
Jewelery designer Alexi Bittar chose Edina Monsoon and Patsy Stone as the faces of their new spring summer 2012 ad campaign and it's just Fab!
On his official blog he explains why:
1. I’ve watched Absolutely Fabulous, my jaw dropped, and I watch it still when I’m in a bad mood just to cheer me up.
2. I love how they depict the chaos and frivolousness of fashion and I still want to be a part of it.
3. They’re completely politically incorrect!
4. This is their first endorsement and we feel honored to be a part of it.
5. They just re-launched the show and are about to do a movie so the timing is serendipitous.
6. I want Edina to adopt me!
7. I got to style them wearing my jewelry and did the art direction for it in the shoot.
"The shoot was hysterical from the beginning. It was shot by John Swannell who does mostly portraits for the Royal Family, fashion photography in the 80’s, and is a master in his own right. It was amazing for me being such a fan of the show to see the ladies come in as Jennifer and Joanna and then transform into Edina and Patsy. I felt myself getting nervous and stage struck because I’ve been such a massive fan for so long."