Most people can agree on what Santa Claus looks like – jolly, with a red suit, white beard and pleasantly plum. But he did not always look that way. The image of Santa Claus ranged from big to small and fat to tall (sexy in gay world). Santa even appeared as an elf and looked a bit spooky.
How do you like this version?
Photo: Courtesy of Rob Clarke
In 1931, the Coca-Cola Company commissioned Chicago illustrator Haddon Sundblom to develop the image of a human-like Santa Claus, based on the positive public response to a magazine advertisement fro Coca-Cola depicting such a character that appeared in late 1930.
So Santa Claus as we know him today is a Coca-Cola creation.