HOW WOULD YOU LIKE YOUR PI !?

The new Givenchy's fragrance with Kelly Rippy is giving us two options, personally I prefer the one below but that's just me ;-) Photos by Sølve Sundsbø.

Comments

[Le critique de parfum]

2 versions and still boring beyond belief... Pi "Neo" with Matrix-like graphics... how 1999.

Let's hope the fragrance is better, the original Pi was an incredible vanilla extravaganza!

[Leigh]

Its nice to see Kelly in the campaign, though.

[Itasca]

Kelly Rippy is incredible. He knows exactly how to play to the camera. He is what made the early Garnier Fructis TV ads so successful. It's a pity we don't see more of him.

And I agree, like most fragrance promotional photos, the Pi pics are boring. Playing to the lowest common denominator, not to a more selective audience. Oh well, that is capitalism.