OHLALA TOM OF FINLAND EAU DE PARFUM!
IT'S ALL ABOUT THE RIGHT PRODUCT PLACEMENT
Ogilvy advertising agency has created a great street marketing around the Marais streets in Paris to promote the new Tom of Finland eau de parfum created by Etat Libre d'Orange. Via Paris Marais
And it seems that nothing will escape this ad campaign not even the velib ... a few more photos below via Adrants
thats funny
http://www.queersunited.blogspot.com
Posted by: queerunity | Friday, 13 June 2008 at 03:23 PM
does anyone know where it's available? particular in Sydney?
Posted by: Peter | Friday, 13 June 2008 at 04:06 PM
how vulgar.
Posted by: case | Friday, 13 June 2008 at 04:50 PM
I don't like the pictures, but I love the idea =)
Posted by: Jp | Saturday, 14 June 2008 at 12:21 AM
Funny!!
I hope they saled here in Brazil...
Big Kiss!!!
Posted by: Jhon Savage | Saturday, 14 June 2008 at 06:06 PM
Uh hello!!! Anyone who know the "men" of Tom of Finland would find this horrifying - men in leather DO NOT wear perfume... ever!!!
Posted by: sfboy | Sunday, 15 June 2008 at 04:28 PM
Jhon Savage: you are sooo wrong. I was at the ToF artfair last year when they prepared this launch. You don't know what ingredients are in this smell.
How about sweat, pis, cum ?
Hugo Boss also adds manly fluids to some of their smells; makes them hot to men and women alike ! Also helps that Jonathan Rhys Meyers is on their posters and commercials
Posted by: Ad | Tuesday, 17 June 2008 at 07:57 AM
Bought a bottle in Paris (#1 of 8)
bought # 2 3 &4 here in New York
the sent is fantastic. Only bought the other ones so cab have a set ( will buy 5,6,7,8 later) pics are cute never see that kind of ad in nyc.
Posted by: Lee | Tuesday, 17 June 2008 at 05:15 PM