BRITISH ATHLETES BARE IT ALL FOR COCA COLA!

29 year old Scottish swimmer Gregor Tait is among the British athletes who stripped off for the Olympics. Ok I know as a swimmer he did not stripped that much ;-) The portrait, shot in London by Nadav Kander will form the basis of a poster campaign for Coca Cola.

"Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power," said Cathryn Sleight, marketing director for Coca-Cola Great Britain.

Photos of jumper Phillips Idowu and cyclist Rebecca Romero after the jump.

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Comments

[Alexsander]

Awesome shots! I Like the first one with the swimmer!

[YOWZA]

It's actually an advertising campaign for Powerade.