LIKE IT OR NOT! JOSCH BEECH FOR LEVIS UNBUTTONED
One thing is for sure, Josch Beech do not spend hours at the gym to keep his body in shape ... and you know what good for him! Levis has decided to pick him for its Live Unbuttoned ad campaign. Discovered at a Shoreditch music festival last September by Models 1 scout Sherrill Smith, London-born Josh Beech is an unexpected rising star in fashion photography he shot the Levi's Unbuttoned jeans Fall 2008 Europe campaign, and was chosen by Hedi Slimane for the cover of the first issue of Vogue Homme international signed by Carine Roitfeld in the same week.
Yes boys it is time to loose those proteins shakes and put this gym membership at the bottom of your draw! Last month we have showed you one of the first images with another model only this time it was for the US market and honestly I like it better, see the photo here.
He's not my type, but I know many girls love his look. With so many models in the world everyone can choose whoever it likes.
Posted by: Ed | Sunday, 10 August 2008 at 09:06 AM