CLEVER OR DESPERATE MOVE!?DIAMONDS GIVE AWAY IN FRENCH MAGAZINE

With the publishing industry suffering badly all around the globe, French fashion magazine L'Officiel came up with a greedy idea. By spending just 4,50 euros to get their December issue of L'Officiel, 3 lucky readers will end up with a 26,000 euros diamond!

If you can catch flies with honey ... why not trying to catch fashionistas and readers with diamonds !? A good marketing strategy but I am not sure this will help selling more magazines in the future, unless they do this for every issue from now on, with Rolexes and all kinds of bling-blings. To be continued ...