ONE DAY CAN CHANGE THE COURSE OF HISTORY / ONE DAY EQUALS

Pop-up charity One Day Equals was created by three twenty-somethings,Jess, Joe, and Scott (on the picture below) who were moved to act after the passage of Proposition 8. The trio realized that their peers and their own inaction wasn’t about indifference but rather frustration at the lack of a concrete, simple way to make a difference.



This campaign is drawing parallels between the march on Albany and historical events like the Storming of the Bastille, the Boston Tea Party and the Fall of the Berlin Wall.

The models in the campaign were chosen for their stories. The models in the Berlin Wall ad responded to our casting call with the following email:

Hello Scott, Joe, and Jess,

I read about your casting call for "One Day Equals”.

My wife Jen and I are a married lesbian couple and co-pastors of the Greenpoint Reformed Church. We have 8 month old son named John. My parents, Norman and Mary Kansfield, live in Massachusetts and are strong supporters of same-sex marriage.

My father was fired from his job as President of New Brunswick Theological Seminary and suspended as a minister four years ago for officiating at our wedding in Massachusetts.

We would all be interested in participating in your project, as a family,

We know how important it is to put a face to this cause.

Thank you,
Ann (& Jennifer)

Ann, Jennifer, and family re-enacted the fall of the Berlin Wall in our print campaign. Another. The 'Tea Party' is quite sexy I have to say, my favorite Indian is the one on the far left (he is sooo sexy! Just love him) More photos from the Indians and behind-the-scenes shots in the gallery below.

One day can change the course of history.

+ OneDayEquals.com April 28th, 2009.