SPARKLING CIDER IS SO GAY!

New Dutch commercial for Proef Jillz Sparkling Cider (a new brand made by Heineken) is targeting the gay market and the women, or they just did a big mistake! Just watch the clip below and you’ll understand!

Who knew drinking sparkling fermented apple juice was so gay!?

The four gorgeous, muscular, apple-plucking hunks are in fact, according to Pink and Poodle the ad agency behind the Jillz spot “a total rethink of the human condition as it pertains to the gender wars. In advertising for men, seductive females are almost standard issue, whereas male eye candy for women is still somewhat taboo,” the press release reads. “This is because the advertising community is still in the firm grip of unrelenting alpha males. In the commercial, which is shot as a music video, the four singing hunks do not address women as the usual stereotypes of housewife, sex kitten, blond bimbo or business type. Instead, the ad aims at a more elementary level of their femininity—the evolutionary instinct to discuss, judge and select attractive men.” [source]