YOU DON'T HAVE TO BE A CELEBRITY

You would not expect a less flamboyant ad from an agency located in Las Vegas right !? ;-) R&R partners came up with this great and funny 'You don't have to be a celebrity to make a difference' ad to promote the Tap Water Project.

In 2007, the Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.

Growing from just 300 New York City restaurants in 2007 to thousands across the country in 2008, the Tap Project has quickly grown into a national movement. Restaurants, corporations, volunteers, advertising agencies, community groups, local governments and everyday diners participated to save millions of children’s lives.

OMG they are so hilarious, Check out the 3 posters in the gallery below.