ANTHOLOGY by DOLCE & GABBANA
Made up of five scents, The new D&G Fragrance Anthology is set to launch globally in September. The five fragrances are inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising.
Gabbana and Dolce aimed to capture different sides to their personalities in the five fragrances, and gave them names referencing tarot cards and their corresponding numbers.
The scents: Le Bateleur 1, L’Imperatrice 3, L’Amoureaux 6, La Roue de la Fortune 10 and La Lune 18 were created without target, age or gender barriers. Each scent also gets its own face.
Supermodels Claudia Schiffer, Eva Herzigova and Naomi Campbell, Fernando Fernandes, Noah Mills and Tyson Ballou all naked, star in the scent collection’s advertising campaign shot by Mario Testino. Campbell appears in the L’Imperatrice’s visuals, the empress. Schiffer fronts the imagery for La Lune, which is the moon, and Herzigova pairs up with Fernandes in the photo for La Roue de la Fortune, the wheel of fortune.
Mario Testino also shot a TV commercial for the collection. The ads were edited into 30- and 60-second formats. P&G executives refused to discuss budgets, but industry sources estimate, based on the high sales target, that P&G might spend as much as $20 million to $25 million on media alone.
“We choose Claudia, Naomi and Eva for the iconic value they have in the minds of everybody,” said Dolce “They are icons,” added Gabbana, “not just for young women but older women too. Sometimes they are better known than actresses. People need to create icons, to see people they recognize.” [source]
Love the photos, simple but nice and beautiful. I am sure the scents are gonna be great (we always trust Dolce & Gabbana for that!) As I always say, you can never go wrong with hot naked supermodels ...
