H&M FASHION AGAINST AIDS
For this year’s Fashion Against AIDS collection, the message is loud and clear, with bold slogans and colours as vibrant as the summer. “PROTECTION IS POWER” reads the print from RÓISÍN MURPHY across a T-shirt, wrapped around the front and back of a body, while N.E.R.D uses a clever graphic to shout out “USE YOUR BRAIN” on coloured vests and T-shirts. ESTELLE’s contribution has the slogan “LIFE IS TOO SHORT - HAVE SEX BE SAFE” printed on a vest next to a sassy silhouette of an empowered woman, while KATY PERRY’s clever safe sex message is “IT’S WHAT’S ON THE OUTSIDE THAT COUNTS” on both a body and a cap-sleeved Tee. CYNDI LAUPER’s 80’s feeling design has the words “GIRLS JUST WANNA HAVE SAFE SEX” as if scribbled in pink lipstick on a black vest, while YOKO ONO repeats the words “IMAGINE PEACE” in languages from around the world on coloured T-shirts. ROBYN’s feisty statement is “Protect your body” on a T-shirt with printed diamonds, while DITA VON TEESE, already a champion of AIDS causes, offers an alluring image of her iconic red lips and arched brow on a cute cap-sleeved Tee.
It’s the second year that H&M have teamed up with the charitable organisation Designers Against AIDS to spread the message of safe sex to the young.
In the United States alone, over one million people were living with HIV by the end of 2008. An estimated 250,000 of these individuals are unaware of their HIV positive status. Each new generation needs to be made aware of AIDS to prevent further spread of the disease. With HIV and AIDS, complacency is not an option.
+ Designers Against Aids
