LOUIS VUITTON SUMMER 2010 COLLECTION IN PARIS
Sexy french soccer player and regular on OhlaLa Yoann Gourcuff was spotted front row along with US actor Bradley Cooper and the and the Black Eyed Peas at the Louis Vuitton's summer 2010 fashion show in Paris.
Who knew the former morgue of the city of Paris would become a hot catwalk destination !? The 2010 summer collection was presented during Paris fashion week at the Centre 104 the now elegant new north Paris art foundation.
Single-button jackets and cuffed shorts. Vuitton’s menswear designer Paul Helvers said "This season I was really into pushing the boundaries of what is sportswear and what is elegance, what is chic"
The summer 2010 collection was inspired by New York bike messengers.
Abused by cab drivers, riding in the draining heat-waves of summer or mid-winter snow drifts and hustling all day long, messengers are paid on a per job basis, and forget about any pension. There can be few more exhausting trades than being a Manhattan bike courier. So basing a fashion collection on the modern urban pony express is something of a stretch for Louis Vuitton, the world’s most profitable prestige products brand.
