OHLALA RYAN REYNOLDS BECOMES THE NEW FACE OF HUGO BOSS

HUGO BOSS Fragrances has signed actor Ryan Reynolds as the face of its new male fragrances, launching under the brand’s classic BOSS line.

Reynolds’ style, charisma and self-assured masculinity make him the natural embodiment of the brand’s sophisticated, contemporary image. The signing was announced to global media at a private celebration held in London last night.

“BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I'm honored BOSS invited me to be the face of its new men’s fragrance.”
Ryan Reynolds



Now we can only image how the ads are going to look ... and I do not know why but a voice in my head keeps repeating "please be shirtless ... please be shirtless ... please be shirtless ..."