LOS ANGELES / TRAVER RAINS DOES “ROYAL/T ROUND-UP”

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On June 24th 2010, celebrated designer Traver Rains brought an unprecedented evening of cowboys, couture & cocktails to the wild, wild, west at the “Rpyal/T Round-Up” in Culver City. Traver Rains, Royal/T, Gaudy PR, & Triple 7 PR have rounded up all of Hollywood’s sharp shootin’ cowboys & cowgirls for a hoot’n’hollaring good time at the 10,000 square foot art space, cafe, & retail store. Red, White & Blue all-American decadence have been exhibited with Rains’ photography & guests have also had the chance to purchase designs from his new label “T. Rains“, including everything from insanely inspired dresses to sexy leather chaps.

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Heatherette’s former co-founder & creative director, Traver Rains is now infusing his signature fashion into photos. This exhibit has displayed his latest work – from his couture clad models on the Montana range, to his kinky chained-up love fools. Rains has also introduced his new label, T. Rains – the collection is a series of racy silk screened t-shirts, tanks, & hoodies – which will be available for sale at Royal T through mid-July. Traver presents a wearable & affordable collection reminiscent of his western roots, a flair of pop art & some quirky humor. Many of the images seen in the line are taken from Traver’s own photography.

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The evening has taken place at Royal/T – a playful collision of spaces—café/shop/art space—presented in stunning fusion. With spectacular architecture and Susan Hancock’s playful and sophisticated art collection as a backdrop, Royal/T is a celebration of space that offers a truly dramatic and unique setting for parties and events and an ideal venue to showcase Traver Rains fashion photos and clothing line.

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Photos by Lori Dorn

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