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David Beckham Bodywear Line For H&M

David Beckham Bodywear Line For H&M

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Back in May OhLaLa announced that David Beckham will be launching a new bodywear line [Brand It Like Beckham / Are You Ready For David Beckham's Bodywear Line!?]

Today we have learned that David is teaming up with H&M to create this new line.

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” says David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”  …

Read more at Bello Blog

I am really excited about what's to come in H&M, I cannot say that I shop very often in H&M (not to say never …) but the Versace and now David Beckham new lines may change my mind …

View Comments (1)

1 Comment

  1. kids clothing

    04/12/2011 at 2:10 am

    He deserved to have a clothing line. We all know that David and her wife, Victoria are both fashion icons. Can’t wait to see his store.

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