France / Eleven Paris Fall Winter 2011 2012 Campaign
Everytime we go back to Paris, one of our "incontournalbles" is the Eleven Paris store, where I buy their simple V-neck t-shirts in about every single color they have.
Their fall winter campaign was shot Sune Czajkowski at the Old Hospital Psychiatric De La Maison Blanche, in Neuilly Sur Marne (near Paris) and features Alexandra Richards, Theodora Richards and Ashley Stymest.
Art direction: Maxime Dubois and Alexandra Reghioua, Styling: Lenny Pier Ramos, Hair: Leon Gorman, Make-up: Tatyana Makarova.
This new collection is inspired by the new-wave scene in the 80's and 90's, and movies such as "The Lost Boys", "The Crows" and "The Hunger", heading to a more sophisticated, darker and independant collection, with undertones from the Scandinavian culture and philosophy.
And indeed it is a very dark (almost spooky) campaign. Check out more photos from the fall winter lookbook along with the video after the jump.