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Watch / The Zombie Boy Covering Up His Tattoos

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What a great idea … Rick Genest aka "Zombie boy" has been signed by Dermablend as their concealer spokesperson! Do you judge a book by its cover? That's what the brand is asking with its newest online video campaign, Go Beyond The Cover.

Zombie Boy gained attention after appearing in Lady Gaga’s video for “Born This Way,” as well as walking the Thierry Mugler runway in Paris, and then shooting several editorials …

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"I think I'm going to get a job now," Genest jokes as he looks into the mirror.

During the shoot, a team of makeup artists applied Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy’s tattoos on his head, neck, chest, stomach and arms. In the video, a completely tattoo-free Genest slowly rubs away the Dermablend Professional product to reveal the tattoos that lie beneath. The video, as well as behind-the-scenes footage revealing the makeup application and Genest’s reaction to seeing himself without tattoos.

Behind the scenes video after the jump.


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