I like Lacoste and I like Adrien Brody as an actor … I am just not a fan of Adrien Brody the model.
Lacoste is well known in France. The label is great, I own a few polos and some amazing shoes that I love but back in France I also remember Lacoste being one of the most counterfeit labels in the country.
When I was a kid I traveled a lot with my parents to many countries around the Mediteranée and fake Lacoste were in every corners, I have seen some pretty nasty looking crocodiles and therefore the crocodile ended up being very popular but not in a good way.
Go behind the scenes of this Lacoste campaign with Adrien Brody photographed by Craig McDean in the video below.