Benetton has launched Let’s Move, a new fragrance for men and chose model Gen Huismans as the face of this new scent.
"Today’s 15-24 year old men live a fluid and dynamic life. They are open to changes and have a forward-looking spirit. They want to be actors of their lives and play the game of seduction. This is why United Colors of Benetton perfume has designed a new product range especially for “athletic and self-confident” guys who want to live their life following their sportive style. These products come in a bottle shape directly inspired by water bottles, perfectly fitting the sporty attitude."
Enjoy a behind the scenes video below and the full image after the jump.
Here is a look at the Benetton very United Color summer 2012 campaign. More after the jump.