OhLaLa Jean Paul Gaultier For Diet Coke ... So Chic! So French!

French designer Jean Paul Gaultier is the new creative director of Diet Coke and here is our first look at the bottles printemps-été collection [source].

The fashionable bottles are available in nine countries in Europe starting this month a third limited-edition bottle will be launched this summer.

The campaign shot by Stephane Sednaoui is very fun, very French and very Gaultier ... I love it.

"Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs. The, ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection." Read more ...

I can already see myself sipping a JPG Diet Coke this summer on the terrace of a Parisian Café. See the full campaign along with a video after the jump.

Comments

[Marc]

Juste fantastique

[GED Online]

diet coke you rock :) what an advertising : truly representing the west!