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France / Hom Underwear Campaign With French Swimmers … OhLaLa!

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It is always for me a great pleasure to share the specialities of my homeland ;-)

In the wake of the Olympic games in London this summer, French underwear company Hom has decided to capture 8 famous French swimmers for their new collection. Frederick Bousquet, Romain Magula, Grégory Mallet, Maxime Bussière, Florent Manaudou, Camille Lacourt, Dorian Gandin and Fabien Gilot [source]

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You would think those guys see enough water during their trainings and competitions to leave this element out of the campaign … et bien non! and it's tant mieux.

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Check out more images and the making of video after the jump.


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