France / Hom Underwear Campaign With French Swimmers ... OhLaLa!

It is always for me a great pleasure to share the specialities of my homeland ;-)

In the wake of the Olympic games in London this summer, French underwear company Hom has decided to capture 8 famous French swimmers for their new collection. Frederick Bousquet, Romain Magula, Grégory Mallet, Maxime Bussière, Florent Manaudou, Camille Lacourt, Dorian Gandin and Fabien Gilot [source]

You would think those guys see enough water during their trainings and competitions to leave this element out of the campaign ... et bien non! and it's tant mieux.

Check out more images and the making of video after the jump.