H&M Celebrates New David Beckham Bodywear Campaign By Erecting Statues In LA NYC & San Francisco
David Beckham and H&M informed us that thay are ready to launch the new David Beckham bodywear campaign this thrusday ...
As you can see on the picture above, David went back to shoot some new images for this campaign (it looks like to me he his wearing some kind of padding for the bulge ... probably to make the bulge public friendly I guess) anyway, to celebrate the new campaign, H&M plans to unveil nine 10-foot statues statues of Beckham in his boxer briefs, targeting New York, Los Angeles and San Francisco.
In Los Angeles the statues will be erected on Hollywood Boulevard and at the Beverly Center.
Visitors to the statues who upload their images to Instagram #HMBeckham (anytime from August 16th through August 19th) will have the chance to win one of 100 mini, limited edition David Beckham statues ... or one of ten pairs of signed David Beckham underwear and the grand prize which includes $1,000 H&M shopping spree!