Versace is launching a new fragrance for men, Eros, inspired by Greek mythology with top model Brian Shimansky photographed by Mert and Marcus.
"The fragrance was named after Greek god of love and son of goddess Aphrodite – Eros. Inspiration by ancient Greece has lasted since the time when Gianni Versace raised his fashion empire and took goddess Medusa as symbol of the brand to adorn numerous products of the house, among them also the new flacon of men's fragrance Eros.
The new perfume Eros is the first in the past five years to be launched and aimed at men. Donatella Versace's desire was to fit the fragrance into the concept of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. "Eros is truly the DNA of the house of Versace" – explains Donatella. "We have a Greek motive making us think about ancient Greece, antiquities and mythology, while turquoise color represents the Mediterranean. That is Versace!"
Eros was created by Aurelien Guichard of Givaudan and it was announced as fresh, woody and slightly oriental. The fragrance includes mint oil combined with green apple and Italian lemon. Warmth is provided by tonka mixed with Venezuelan ambroxan and geranium flowers giving a fougere twist to the fragrance this way."
Smells good to me.