Animated / Vogue Hommes Japan Summer 2013 Issue

Fashion labels releasing their upcoming summer 2013 campaign, I get it. Magazines releasing a preview od their summer 2013 issue ... I don't really get it.

Anyway summer 2013 is just around the corner I guess ... (6 months) so here is a look at Vogue Hommes Japan animated editorial with models Graham Reese , Jarrod Scott, Mikkel Jensen, Sung Jin photographed by Nicola Formichetti.

Japan beeing the land of animations I do like the touch on the cover with the tattoo moving. But I think it is overused in the editorial, an animated pic here and there would have been a nice touch, but the all spread makes the all thing a bit cheesy (I mean moving abs, really? lol) maybe cheesy was the all point of this spread, in fashion you never know, but I do know one thing, Less is always more ... See for yourself after the jump.