The billboards were erected a couple of days ago [First Look At David Beckham New Bodywear Summer 2013 Campaign For H&M In Los Angeles] and today here is the short film directed by Guy Ritchie (art directed by Marc Atlan) to celebrate the launch of the updated David Beckham Bodywear for H&M collection available in selected stores and online now!
The video is amazing, it's L.A., it's fun and it's sexy !!!!! I love it.
Do you remember when David Beckham got caught by tourists in his underwear in the streets of Beverly Hills over the summer while filming the video? I did not believe for a minute that this encouter was not part of the promo/video … which is totally fine with me because it works with the story and there is nothing more L.A. than a tour bus packed with tourists.
Unfortunately for David no more running in the streets of L.A. right and diving in heated pools now as he is training for the PSG in cold and rainy Paris I do not know if the Beckhams misses L.A. but L.A. misses them!
Enjoy the video below: