Dior AW13 Campaign Preview

Dior AW13 Campaign Preview

Photo 1

I just LOVE love love this new Dior campaign for men. First I love this look, it was one of my favorite from the runway. Slick hair, black suit, Kris Van Assche did a good job.


"The space is white. Immaculate. Rectilinear. It speaks of a time
that we imagine to be somewhere in the near future. A world of hygenic
beauty. To further heighten the effect, the setting is the Garde
Républicaine horse-riding ring, a 19th-century glass and metal structure
holding a fashion show for the first time ever. The contrast is
striking. And it's to a third era entirely that we're transported by the
music: 1982, Anne Clark and the New Wave revolution. The first models
appear with a brisk step, in time to the electronic rhythms. The suits
are black, very black; the white shirts are very white. A single necktie
line creates a graphic structure, a very black one. The look is more
athletic, narrowing at the waist, sometimes even emphasized by a
metal-buckled belt on the jackets. In this chaotic futuristic world
inferred by the contrasting decor, and further underlined by the music,
the man that Kris Van Assche had in mind for Dior Homme this season is
an idealized image. Under the runway's white lights, he moves with
confidence, strict, ultra clean, flawless. Down to his shoes, which
feature a translucent plastic shell covering sole and heel, as though to
insulate the footstep from the ground, as if no harm could come to the
wearer. The bi-material jackets seem molded on the body, neoprene and
technical canvas at times appearing to give an armor-like structure to
the silhouette. They zip right up to the collar. Everything is
controlled. The man is like a superhero, but not one from the silver
screen – fantasy has given way to reality. The designer's wished-for
future is an optimistic one. Men gather together in fraternities. And,
this season, Dior Homme's one wears its emblem proudly, an enigmatic
sign: a triangle held inside a circle. We find it on sweaters and
jackets, in black, white, gray or red. That same red, being such a Dior
color, also appears for graphic effect of chalk-striped suits, single
lines alternating with double ones.
After a finale turn on the
runway, the models stood on the walkways around the space as though
ringing the setting with modernity. The future is now"
Dior Magazine

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