You may remember Isabeli Fontana and her teddy bear TOY fragrance. Today Jeremy Scott is introducing a new Moschino fragrance with a ‘Fresh’ scent.
‘Fresh Couture’ fragrance is packaged in a bottle shaped like a windex cleaning spray gun and it inspired by the SS16 ready-to-wear collection.
“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?” – Jeremy Scott.
Linda Evangelista was photographed by Steven Meisel.