Equinox is right, in 2016 we should all commit to something … ok maybe they want you to commit to having an even hotter body but the spirit of this campaign is about doing something with your life that you would remember for a long time.
“Commit to Something” is a provocative collection of seven images — shot by iconic fashion photographer Steven Klein, styled by Mel Ottenberg and Chris McMillan in Los Angeles — which celebrate the attitude and merit of personal dedication. Within the campaign you will see some familiar faces portraying powerful, conscious, human expressions of commitment in a social commentary on some relevant issues like activism, sexuality, and women’s rights. Equinox believes commitment is achievement, its about having deliberate intentions and following through. We are committed to providing an unparalleled experience and helping others discover their greatest potential, and are proud to prompt a movement where all of society is not afraid to positively #CommitToSomething.