Men taking selfies in underwear (often Calvins) is nothing new ... so CK has decided to capitalize on this lost hastag by introducing #myCalvins. You can't miss it if you live in the US, billboards all over inviting narcissists of all sorts to be part of a free campaign ... genius? I just wish that maybe they could have use this as the search for the next CK underwear model or maybe giving some underwear away for free to selected (hot) guys and girls ... but hey, why spend money when you don't have to? Explore the #myCalvins gallery here (Only featuring selected images by CK ...). As far as I am concerned #NotImpressedByThisCampaign.
Does this makes you want to buy CK underwears like it's 1992 all over again?