The billboards were erected a couple of days ago [First Look At David Beckham New Bodywear Summer 2013 Campaign For H&M In Los Angeles] and today here is the short film directed by Guy Ritchie (art directed by Marc Atlan) to celebrate the launch of the updated David Beckham Bodywear for H&M collection available in selected stores and online now!
The video is amazing, it's L.A., it's fun and it's sexy !!!!! I love it.
Do you remember when David Beckham got caught by tourists in his underwear in the streets of Beverly Hills over the summer while filming the video? I did not believe for a minute that this encouter was not part of the promo/video ... which is totally fine with me because it works with the story and there is nothing more L.A. than a tour bus packed with tourists.
Unfortunately for David no more running in the streets of L.A. right and diving in heated pools now as he is training for the PSG in cold and rainy Paris :( I do not know if the Beckhams misses L.A. but L.A. misses them!
Enjoy the video below:
Since I have posted the photos of the campaign yesterday [First Look At David Beckham New Bodywear Summer 2013 Campaign For H&M In Los Angeles] David Beckham felt he had to share some images with us today ;-) When I saw that the billboards were being erected on sunset boulevard while I was enjoying my much, I knew it was a question of hours until they release the first photos online.
The photos are pretty basic, not to say boring (but luckily a man in his underwear is never a boring thing) what annoy me is the D'Artagnan facial hair kind of look ... I mean I an sure it was a big deal back in 1650.
"Here are a few campaign shots from my latest H&M range. More to come this week…" [source]
It's a beautiful sunny day in Los Angeles and what could be better than a lunch on terrace with a view on David Beckham's new billboard for his H&M bodywear collection being erected? [via AlekandSteph instagram]
So here is our first look at the summer 2013 campaign as seen at the H&M location on the Sunset Plaza.
Do you remember back in October when David Beckham got caught in his underwear in the streets of Beverly Hills by a tour bus? Today and before the campaign of his Bodywear line for H&M hits the webwideworld we get to have a look at the behind the scenes of this campaign directed by Guy Ritchie.
“I hope everyone has as much fun watching the film as I had making it.”
The film debuts February 6, 2013.
More after the jump.
Burberry announces the Spring/Summer 2013 global campaign — a bright and playful celebration of the collection. Shot by Mario Testino and directed by Christopher Bailey, the campaign features a British cast including Romeo Beckham, Edie Campbell and Charlie France [source].