We have seen the underwear images from every angle ... but the line also include shorts and tops ... it covers more than we have been use to see so far but it's still pretty hot!
+ David Beckham Bodywear Video
And just to make sure we do not forget about the underwears, billboards have been erected all over the country like on Sunset boulevard in Los Angeles. Or even murals like in New York City. Check ou the massive painting here.
A couple of days ago David Beckham was in London to launch his new bodywear collection for H&M.
The event was an in-store launch, followed by a cocktail party at a pop-up gentleman´s club created especially for the occasion. David Beckham himself said "I am very proud to launch my bodywear collection for H&M in London- It was amazing to see the product at the in-store launch after so many months of development. I loved the pop-up gentleman´s club, which felt both traditional and brand new. It´s the same mix I hope men will find in the Bodywear collection"
I do LOVE the David's platinum statues! They do have quite the bulge!!!! And David seems pretty please about it.
BELLO mag was the first magazine to shoot David Beckham new collection, check out more images here and download the magazine on iTunes here.
David Beckham got his Superbowl game on ...
"H&M is proud to feature our new commercial for David Beckham Bodywear in Super Bowl XLVI. In the spot he is sporting various pieces from the new collection including the briefs (USD 12.95) and trunks (USD 14.95). The ad will air during the 2nd quarter of the Super Bowl. Hope you enjoy it!" ...
The video is cool, how can we not enjoy a viceo of David Beckham in his underwear on a turning table? I am a bit desapointed (from the consumer point of view bien sur ...) that we do not get to see a single bulge shot in this ad because let's be honest we have to see how it fits in that department.
All I can say is that we shot David Beckham Bodywear collection for the newest issue of BELLO mag and I can tell you that not only the quality is good but it fits nicely, check out some images here from our shoot available in BELLO mag #32 on iTunes.
David Beckham Instinct Sport is a limited-edition woody-aromatic scent with a sophisticated, harmonious base, a take on the original fragrance released in 2005. This will be David's 8th fragrance if I am not mistaken ... Check out the full image after the jump.
Notes of Ginger ale, mandarin, violet leaves, ozone, geranium leaves, apple, cashmeran, patchouli and sandalwood its says to invokes feelings of exhilaration, neither too strong nor too fresh.
Continue reading "David Beckham Instinct Sport Fragrance For Men Campaign" »
So many news about the Beckhams, I mean not that many but whatever they do it makes the front pages of newspapers and magazines all over the world ;-) So in the mist of the bodywear line world promo we have learned that the Beckhams will stay and enjoy the Californian sunshine a bit longer, a wise decision for the family. Moving from a continent to another back and forth is not someting you take lightly ... trust me. Not to mention when you have 4 kids!
As you may already know, David Beckham's Bodywear collection made its first editorial apperance in Bello Mag #32.
Today we are giving you a preview of this editorial shot in Los Angeles by Aleksandar Tomovic starring model Eric Bivoino. Styling Warren Alfie Baker, grooming Leslie Alejandro. We have one exclsuive outtake after the jump.
David Beckham's bodywear collection will be in your local H&M at the beginning of February.
In an interview with the Telegraph magazine, Beckham talked about the new collection how he decided to distribute it with H&M, how becoming an underwear designer fits into his career plans and what he needs in a pair of shorts and the upcoming video for the line.
"These come in two styles, one offering a buttoned fly, the other a supportive pouchy arrangement. This offers optimal comfort but - how to say it chastely? - reduced egress. 'I probably prefer the pouch to the fly,' Beckham says, 'personally.' A pause. Then he cracks. The brow ruefully crinkles, and sinks towards his hands. 'What I just said! "I prefer the pouch"!' Britain's pre-eminent sporting hero of our time adopts an own-goal slump. From behind her BlackBerry, his personal publicist Jo Milloy says via a sigh that she can see the headline now."
“Seeing the video I thought, ‘Millions of people are going to see this. And, it’s, ummmm, me, on a turntable, spinning, in my underwear.’”
Great I can't wait to see David Spin on a table in his underwear!!! At the same time his lovely wife, Victoria Beckham shared a picture of the cover [source]
Continue reading "David Beckham Talks About His New Line + The Collection In Bello Mag" »
It is January 5th and let me tell you ... it's HOT in Los Angeles, like summer hot [Heat records break as summer-like weather continues] So in those conditions it is hard to focus on winter stuff and do photoshoots with models wearing layers of clothes ;-)
But today we have to be thankful to David Beckham for his great bodywear line for H&M ... as we are shooting the pieces of his collection for the upcoming issue of Bello Mag with the gorgeous Eric Bivoino [Nous] It's happening right now and I though I would share with you some exclusive backstage images ... enjoy!
The editorial will be available in Bello mag #32.
Photography Aleksandar Tomovic [AlekandSteph] Styling Warren Alfie Baker Hair and MakeUp Leslie Alejandro.
+ Nice Package David! David Beckham Bodywear Collection For H&M
+ Model Du Jour / David Beckham For His Own Line Of Underwear For H&M
