The 5th Avenue is going Sicilian with the opening of the new Dolce & Gabbana flagship store. The party was hosted by the designers and the famed fashion stylist Giovanna Battaglia.
Domenico Dolce: “We furnished it like it was our home, going back and forth between Milan and New York. A boutique, yes, but with many suggestive homely niches. The antique Baroque couches taken from a Sicilian dwelling. Here, on Fifth Avenue, in the middle of the city that never sleeps, three floors full of trunks. Objects which evoke memories of a less frenetic gone-by era, but also a place of dreams, the vessels of belongings of a lifetime: an invitation to slow down and enjoy all of this, and restore its meaning. In London, in the Bond Street store we even included a barber, In Milan we have a shoe smith, boutiques with that antique feel in which accuracy and luxury reside. We try to create an atmosphere where all of this can be appreciated, against the speed, the frenetic rush of the hyper-technology, of Twitter. Relaxing, going back to enjoying what is beautiful. To appreciate the attention to detail, the perfection of the craftsman which goes against that immediacy which makes everything the same, that loss of the sense of elegance which we have been dragging with us since the Eighties.”
Stefano Gabbana: “Its exciting to land on Fifth Avenue. Its certainly not our first American boutique, we a lot of stress, but its an imposing challenge, the biggest investment we have ever made. Extremely important, and not in terms of turnover. I’m not saying that money its not important to us, we’ve made plenty. One day, Domenico and I won’t be around anymore, and as we often say we have no interest in being the wealthiest people in the cemetery. We want to be remembered as the happiest.” [source]