H&M

So Preppy / Wouter Peelen For H&M

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One of my favorite models, Wouter Peelen, was chosen by H&M for their preppy collection. It's très chic ...

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more images after the jump.

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Happy Holidays From The H&M Family

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The Hilfiger family is not the only fashionable family celebrating all seasons in style. This year the H&M family is gathering around the Xmas tree with knitwear and smart blazersplace to give you their best. Among the models Sean O’Pry, Ryan Burns, Maximiliano Patane, Simon Sabbah and Marcel Castenmiller. More images after the jump.

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Sean O’Pry Winter Knits For H&M

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My favorite part of the winter is to be able to wear knits, I just love the look if it and how comfy it is. You may think that in LA we do not need those things but you are wrong. We have super cold nights and grey days where you don't want to wear a jacket but still can't leave the house with just a t-shirt.

Supermodel Sean O'Pry looking good for H&M winter knit pieces. Chunky, smart and colorful ... I may have to stop to H&M later and pack up on those babies, like all of them ...

www.hm.com

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Arthur Kulkov and Tyson Ballou Are Summer Ready

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Models Arthur Kulkov and Tyson Ballou are set to hot the summer in style with this new H&M campaign.

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Watch: David Beckham Bodywear For H&M Film By Guy Richie ... So L.A.!

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The billboards were erected a couple of days ago [First Look At David Beckham New Bodywear Summer 2013 Campaign For H&M In Los Angeles] and today here is the short film directed by Guy Ritchie (art directed by Marc Atlan) to celebrate the launch of the updated David Beckham Bodywear for H&M collection available in selected stores and online now!

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The video is amazing, it's L.A., it's fun and it's sexy !!!!! I love it.

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Do you remember when David Beckham got caught by tourists in his underwear in the streets of Beverly Hills over the summer while filming the video? I did not believe for a minute that this encouter was not part of the promo/video ... which is totally fine with me because it works with the story and there is nothing more L.A. than a tour bus packed with tourists.

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Unfortunately for David no more running in the streets of L.A. right and diving in heated pools now as he is training for the PSG in cold and rainy Paris :( I do not know if the Beckhams misses L.A. but L.A. misses them!

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Enjoy the video below:

David Beckham Shares Photos From His New Bodywear Summer 2013 Campaign

404783_10151214068341571_735227441_nSince I have posted the photos of the campaign yesterday [First Look At David Beckham New Bodywear Summer 2013 Campaign For H&M In Los Angeles] David Beckham felt he had to share some images with us today ;-) When I saw that the billboards were being erected on sunset boulevard while I was enjoying my much, I knew it was a question of hours until they release the first photos online.

The photos are pretty basic, not to say boring (but luckily a man in his underwear is never a boring thing) what annoy me is the D'Artagnan facial hair kind of look ... I mean I an sure it was a big deal back in 1650.

"Here are a few campaign shots from my latest H&M range. More to come this week…" [source]

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