Meet Stuart Reardon, Axiom For Men's new face (and body)! The hair removal and skincare company recently signed Reardon, professional rugby player, outspoken advocate for equality, and fashion model.
photo by Paul Reitz
Hi Stu, so nice to meet you! We are big fans of your work. Why did you sign on with Axiom For Men?
Nice to meet you as well! I signed on with Axiom For Men for a lot of reasons. I was so excited to be approached by them. I've known photographer Paul Reitz for awhile and am a big fan of his work and through him, I met Mike Waxman, the founder of Axiom For Men. After I spoke with Mike, who is so passionate about the company's mission of giving back 5% of every purchase to one of five LGBT causes, and an all-around great guy, I was convinced that this was something I had to be involved in. Then, I tried the products and was like, wow, they really work! If men start discovering how great all of the products are, we'll raise a lot of money.
You are straight, but you have become something of a pin-up in the gay community (mainly due to your sexy photos and unconditional support for equality). What has led you down this path?
Coming from a working class family, I've just always hated prejudice and discrimination. And sport is all about working together as a team, no matter where you come from or who you are. But that's another reason why it made sense for me to join up with Axiom For Men. The company's message is all about being comfortable and secure with yourself and accepting others as they are. I completely believe in that and try to show that with how I live my life, treat others, and raise my son.
How old is your son? What qualities are you trying to instill in him? He's 9. For me, I've always wanted to instill in him a sense that all people are equal and he should treat every person he meets with respect. So far, so good. I wish I could take credit for him, but he is just a naturally kind person.
You've been outspoken about whether or not athletes should compete in the Sochi Olympics. What are your thoughts about boycotting?
If I was one of the athletes training for four years, I'd rather make a statement through competing rather than boycotting. As an athlete, the goal is to go there and compete and not let this affect them. If athletes succeed on the field, they gain a larger platform from which to speak out against things like this. I certainly can't speak for everyone, but for me personally, I'd go and compete. I'm an athlete and I'll always choose solving things on the field. It puts out such a stronger message than boycotting.
photo by Pascal D'Ameyal
What's your grooming routine like?
I don't know if I should admit this, but I'm not a super hairy guy. But for rugby in particular, it's essential that I remove the hair from my legs. If my legs are hairy it gives opponents something to grip onto when tackling and also makes treating abrasions much more painful. Once a month, I apply our Hair Removal Cream. It's really easy to use and it doesn't irritate my skin. Most importantly, it won't fade my tattoos, which are very important to me. I've also always had dry skin, and have become hooked on using the Pearlized Cleansing Gel and following it up with the Daily Restorative Moisturizer. The cleansing gel makes my skin feel super clean and the moisturizer has such a rich feel and has cleared up any issues I've had with dry skin.
What do you hope 2014 will bring?
I hope that we continue to see changing attitudes towards the LGBT community. That who you love is no one's business and should not be a basis for discrimination. I really believe in Axiom For Men, its mission, its products, and think that Mike, and the company, will make a positive impact in the ongoing fight for equality. And if I can contribute in some small part, I will be thrilled.
+ Axiom For Men
photo by Pascal D'Ameyal